October 30, 2025 - 10:29
PHILADELPHIA, October 30, 2025 – A new blended executive program has been introduced to equip senior leaders and executives with the skills necessary to harness the power of artificial intelligence in marketing. This innovative program, titled "AI in Marketing: Creating Customer Value in an AI-Driven Enterprise," combines online learning with in-person sessions to provide a comprehensive educational experience.
The initiative aims to address the growing need for leaders to understand and implement AI strategies in their organizations. As businesses increasingly rely on data-driven decision-making, the program focuses on how to create customer value through AI technologies. Participants will explore various applications of AI in marketing, including personalized customer engagement, predictive analytics, and automation.
By fostering a deep understanding of AI's potential, the program seeks to empower executives to drive strategic growth within their enterprises. This initiative reflects a commitment to preparing leaders for the challenges and opportunities presented by an evolving digital landscape.
